Description
A Celebration of Helvetica’s iconic and instantly recognisable geometry. A playful loop using its ubiquitous numbers 0-9 in Bold weight. The work moves seemingly randomly, undulating through overlapping shapes that when combined reveal the number’s structure, each recognizable form only present for a split second. We recognise each number through our willingness to identify it. The in-between phases create a series of more abstract compositions, all with the undeniable essence of Helvetica.